Hot cereal is the new power breakfast. Formerly Malt-O-Meal, MOM Brands still makes its original hot wheat staple and a line of Better Oats instant oatmeal, but it has grown to 10 cereal brands, half of which are ready-to-eat. Founded in 1919, MOM Brands is the largest family-owned cereal company in the US. Under the Malt-O-Meal, Mom's Best Naturals, and other brands, it makes affordable kid-friendly cereals under names Coco-Roos, Cinnamon Toasters, Frosted Mini-Spooners, Honey Buzzers, and Tootie Fruities. Most cold cereals are made with comparable ingredients to national brands. Its cereals are distributed to food retailers and foodservice operators across the US, including Kroger, Safeway, and Wal-Mart.