TNS Group (formerly Taylor Nelson Sofres) wants to know what you watch on the telly, what you eat for breakfast, and even what qualities you value in a friend. The company is a leading global provider of custom research, serving customers in about 75 countries. It offers market data focused on automotive, consumer products and retail, financial services, politics, and information technology sectors. TNS provides a variety of branded online research products specializing in ad effectiveness, concept development, website evaluation, and consumer behavior analysis. In October 2008, media giant WPP acquired TNS Group for �1.1 billion ($1.9 billion). TNS now resides under WPP's Kantar Group division.