At least one firm knows the importance of maintaining a good image. Essential Images is a film, video, and audio production company, specializing in broadcast, corporate, commercial, documentary, and syndicated projects. The company has worked with television network clients such as ABC (Extreme Makeover: Home Edition), MTV (Cribs/Paulina Rubio), and Lifetime (You're Not The Man I Married). Despite its location directly in the path of devastation left by Hurricane Katrina in 2005, the New Orleans-based Essential Images remained open for business.