No surprises here -- Marketing Research Services (MRSI) provides custom quantitative and qualitative market research services; it's that simple. Serving clients in such industries as consumer packaged goods, pharmaceuticals, retail, and restaurants, MRSI helps clients determine the scope of their studies, develop questionnaires, collect data, and analyze the results. It specializes in helping clients understand and influence consumers, business-to-business professionals, and Hispanic markets. It also provides Web-based tools and other software used for data collection, incidence testing, research tracking, and testing brand awareness. MRSI was founded in 1973, and in 2013 it was acquired by ORC International.