La Senza's panties are much more significant than the "little nothings" their name suggests. The company targets women ages 18 to 35 with its underwear, loungewear, sleepwear, and beauty products and fragrances, which are sold through La Senza, La Senza Express, and La Senza Spirit stores, among other banners. The intimate apparel manufacturer and retailer's website caters to those who would rather shop for intimates in the privacy of their own homes. Overall, La Senza owns and operates about 250 stores in Canada, and licensees run another 460 shops in about 40 countries worldwide. Founded in 1966 as Suzie Shier, the company is owned by L Brands, parent of the Victoria's Secret chain in the US.