This company has high standards when it comes to market research. Sterling Research Group offers a variety of market research services for clients in such industries as advertising, financial services, hospitality, and retail. The company specializes in customer satisfaction research using focus groups, and surveys conducted by phone, through the mail, and on the Web. The company also offers employee satisfaction surveys for its clients, which have included AAA, Hilton Worldwide, Mohegan Sun, and Kimpton Hotels. Founded in 1987, the firm has offices in Dallas; San Diego; and St. Petersburg, Florida.