Airfoil Public Relations is heavy into techies. The agency specializes in using new media and communications technologies to enhance the effectiveness of its clients' public relations initiatives. The firm works with a variety of companies including start-ups and established businesses, specializing in the technology, online marketing, retail, health care, financial services, automotive manufacturing, and alternative energy development industries. Specific clients include Microsoft, Sprint, Starbucks, and Wireless Toyz. Airfoil's services include research and planning; marketing communications; analyst and media relations; brand identity programs; and editorial services. The company was founded in 2000.