The National Retail Federation (NRF) wants everyone to shop 'til they drop. The group is a trade association representing the retail industry that works through four divisions addressing technology in retail, chain restaurants, advertising and marketing, and online retail. It functions as both an advocacy group and an informational network for its members, lobbying government, hosting conferences and seminars, and publishing newsletters and books. The NRF magazine, Stores, is published monthly. NRF includes more than 100 US national, state, and international retail associations and more than 1.6 million US retailers with about 25 million employees.