Cisco WebEx helps its business customers take the shortest route to their meetings. The company's core subscription-based Web-conferencing software and service is known as Meeting Center. Featuring video and audio transmission functions, WebEx is used by businesses to convene with employees, clients, and partners to make presentations, conduct training, and share documents and multimedia content online. The company's customers come from such industries as financial services, health care, telecom, and manufacturing. Clients have included community association management specialist Associa. Founded in 1996, Cisco WebEx is a subsidiary of networking equipment maker Cisco, which acquired the company in 2007.