This company is revving a lot of engines in Southern California. Grand Prix Association of Long Beach stages the Toyota Grand Prix of Long Beach, an annual motorsports competition the takes place on the streets of downtown Long Beach, California. The race, first run in 1975, draws about 150,000 spectators, among the highest for open-wheeled racing competitions in the US. The Toyota Grand Prix is typically held in April; the weekend of racing also features a celebrity race and a sports car competition among other events. Grand Prix Association of Long Beach is owned by former Champ Car World Series principles Kevin Kalkoven and Gerald Forsythe through Aquarium Asset Management.