This company gives new meaning to the concept of an intimate party. Passion Parties, founded in 1994, sells sensual products to women through home demonstrations, or "passion parties," throughout the US and Canada. Parties are led by more than 28,000 independent sales reps called Passion Consultants and are designed to be confidential, fun, and educational, as organizers peddle some 300 bath products, lingerie, edibles, books, and sex toys. Its primary product line, RomantaTherapy, boasts body lotions, fragrances, and gels. The company, a member of the American Association of Sex Educators, Counselors, and Therapists, is careful to point out that its products are for enhancing intimacy among couples.