Hicklin Slade & Partners (HS&P) wants to add come color and light into your brands -- and it promises to stay between the lines. Operating under the Crayon brand name, the digital advertising agency provides trend analysis, promotional campaigns, strategy planning, and direct mailing services. It operates through subsidiaries Crayon Ci (consumer insight and media planning and buying), Crayon Retail (multichannel retail marketing), Walk a Mile (research agency), and Zigzag (digital technology developer). Formed in 1998, HS&P expanded in 2009 when it acquired fellow UK-based marketing agency RCS Digital (which conducted business as Crayon). It began rebranding under the Crayon name the following year.