Name a market research company headquartered on the West Coast? Survey says -- Luth Research. Established in 1977, the company provides qualitative and quantitative research using focus groups, one-on-one and telephone interviews, mall intercepts, and online data collection. The company also provides data analysis and litigation research (polling prospective jurors, matching demographic information, and evaluating arguments) as part of its custom research services. In 1999, Luth Research launched SurveySavvy, an online community recruited for the purposes of participating in market research.