When it comes to providing financial incentives and breathtaking rural locations for film production, this agency proclaims erin go bragh! Northern Ireland Screen promotes the Northern Ireland region as a location for shooting film, television, and digital content. The government-backed organization has drawn to the region such productions as the film Your Highness (from Universal Pictures) and HBO's critical darling Game of Thrones. It also supports the creation of Irish language programming, runs workshops, maintains a digital film archive, provides a production guide directory to companies and crews shooting in Northern Ireland, and administers Lottery funding for film in Northern Ireland.