BlackBerry Ltd. (TSX:BB)(NASDAQ:BBRY) hasn't been a leader in the smartphone industry for years now, but investors are hoping the company's plans to rebrand itself could pave the way for a profitable future.
Late last year, BlackBerry announced a deal with TCL Communications Inc. that allowed TCL to design and build BlackBerry-branded devices. Both the DTEK50 and DTEK60, which were released last year, were built by TCL but sport the BlackBerry name.
Blackberry Ltd. (NASDAQ:BBRY) (TSE:BB) recently reported another gut-wrenching quarter, but light at the end of the tunnel comes with an apparent willingness to let the iconic handset be a casualty, if company financials are any indication.
WATERLOO - BlackBerry Ltd.'s software couldn't pull in enough revenue to offset losses in the first period since the former smartphone titan formalized its retreat from the device-making business, but CEO John Chen asserted his company will make money ...
It has been a pivotal year for BlackBerry Ltd. (TSX:BB)(NASDAQ:BBRY). In my opinion, it could go down as one of the most important years for the company in this decade, though right now, it might not seem like it.