Your customers go everywhere; shouldn't your analytics? Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.

Know your audience

No two people think exactly alike. Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.

Trace the customer path

Where customers are can be as critical as who they are. Tools like Traffic Sources and Visitor Flow help you track the routes people take to reach you, and the devices they use to get there, so you can meet them where they are and improve the visitor experience.

See what they're up to

Do some types of people give you better results? You'll find out with tools like In-Page Analytics, which lets you make a visual assessment of how visitors interact with your pages. Learn what they're looking for and what they like, then tailor all your marketing activities — from your site to your apps to your ad campaigns — for maximum impact.