Four ways to measure what matters most.
Today’s customer journeys are complex. It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead, or make a sale.
But how do you know the right message to deliver at each point in that journey? How do you ensure investments are working and that you’re not wasting money and resources — or worse, alienating your customers?
Build your marketing measurement strategy.
Better measurement is the key to making the most of today’s interconnected touchpoints. Lay your measurement foundation first — before you dive into creative work — and you can achieve more with each marketing campaign.
In this guide, you’ll learn:
- How to choose the right marketing metrics right from the start
- Ways to find and focus on the best customers to drive ROI
- Why the entire path to purchase matters
- How to prove the impact of each marketing investment