Optimizing against external factors.
It is tough enough to optimize cross-channel marketing by analyzing the myriad factors within your control. Considering external influencers — like seasonality, competition, exchange rates, or weather — makes it even tougher.
Marketers in many verticals such as retail, finance, travel and more, often struggle to determine how non-marketing factors influence their marketing efforts and efficiencies. How can you assess external factors beyond your control?
Embrace external factors.
The answer is a better marketing platform. Attribution 360's attribution and Marketing Mix Modeling models leverage big data to take all factors — even those beyond your control — into account.
In this whitepaper you’ll learn:
- Key benefits of incorporating external factors into marketing performance management models
- The critical influence external factors have on optimization insights
- How Attribution 360 discovers and integrates external factor findings into attribution analysis for more accurate recommendations