Content Experiments: Test and improve your web pages
Eliminate the guesswork from designing your website. Test variations of your pages so you know which designs lead to the most conversions. You can simply set up these tests in Google Analytics, under Experiments in the Content section.
Site Search: Get visitors to their destinations faster
When visitors can’t find what they’re looking for, they search. With Site Search reporting in Google Analytics you can find out what your visitors are really looking for. Find missed product opportunities and speed up time to conversion.
In-Page Analytics: See how visitors move within your site
When looking at Google Analytics reports, sometimes it’s difficult to visualize how visitors navigate on a given website page. Use In-Page Analytics to visually analyze how visitors move around your website.
Site Speed Analysis: Uncover problems before your customers do
We all know how frustrating a slow loading website can be and it can even hurt your advertising and search rankings. See how long your pages take to load with the Site Speed report in Google Analytics. Find and fix slow pages and make your visitors happier.
Event Tracking: Understand what visitors do on your site
It’s really useful to understand how visitors interact with your pages. See how often they’re interacting with Flash and AJAX elements, or clicking the links to download product brochures. You can even set up event tracking to get a more detailed look at how your visitors behave.